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The reading club campaign: Campaign planner

A town library invites students to a free weekend reading session. You play the campaign planner and work through 9 short levels, about 14 minutes in all. Where you start: Choose the people and action before choosing a channel. Reach alone is not a useful outcome. The work connects to careers such as digital marketer and market researcher. It is free, and your reflection stays private.

Your path

Choose an audience and make a clear, honest invitation.

0 / 9

Private stars

A star marks a step you completed. Your answers and speed do not change it.

The reading club campaign

  1. Easy startA message has a readerStart this level
  2. Guided exampleWatch the approach
  3. Try a taskChoose the audience
  4. Try a taskA misleading promise
  5. Try a taskPlan before posting
  6. Try a taskChoose a useful measure
  7. Bring it togetherPermission and reach
  8. Your reflectionPause and notice
  9. Look backWhat the work involved

This is an original Disha learning activity. Career rules need a separate official check.

The full guide on one page

The main facts from the tool above, written out so you can read them in one go.

What does a campaign planner do in this activity?

A town library invites students to a free weekend reading session.

Choose an audience and make a clear, honest invitation.

Where you start: Choose the people and action before choosing a channel. Reach alone is not a useful outcome.

A worked situation: A library poster reaches people already inside the library.

  1. That may serve current readers.
  2. New visitors may need a different permitted notice space.

What are the levels?

  1. A message has a reader, easy start, under a minute
  2. Watch the approach, guided example, 1 minute
  3. Choose the audience, try a task, 2 minutes
  4. A misleading promise, try a task, 2 minutes
  5. Plan before posting, try a task, 2 minutes
  6. Choose a useful measure, try a task, 2 minutes
  7. Permission and reach, bring it together, 3 minutes
  8. Pause and notice, your reflection, 1 minute
  9. What the work involved, look back, under a minute

Which careers is this work part of?

  • Digital Marketer

    Connect an audience with a useful, truthful message and measure the response responsibly.

  • Market Researcher

    Understand an audience through careful questions, evidence and limitations.

The other role in this workplace: Message writer

About this activity

Last checked .